Articles on: Getting Started

Content Ordering Process

The purpose of this article is to explain the content ordering process.

Take a cup of coffee or tea, sit back and watch how our content ordering process works in a nutshell – it will take less than 5 minutes. We promise, it's simple and easy!

You can find written instructions with more details below the video – we recommend you to keep them open in a separate tab when you place your first order to help you go through the ordering process.

Quick links to sections in the guide

Meta title and Meta description
Instructions for the writer
Content template
SEO and Links
Automated publishing

How to order content

Start a new order by clicking "New".

Select the language of your order (Note: if you need content in multiple languages, make separate orders for each language).

Add instructions for the writer:

Mandatory fields


Write H1 for the content. This is a title the writers will see, so make sure it's descriptive enough for writers to understand at a quick glance what the task is about. H1 could be, for example, "What are the best dog breeds for families" or "Product description about dog food".


Type the word count for the article. It should be set somewhere between 50-5000, and we will deliver maximum +10%.

Meta title and Meta description

Select this option if you need a meta title and meta description for your article.

Instructions for the writer

Type here instructions for the writer to complete your request. Remember, the writer is going to write exactly what you ask in here. The more details you give, the better outcome you will receive.

You are free to give as much information as needed, for example:

Let the writer know about the purpose of the content (blog post to get more traffic with long-tail keywords? Casino review attract more players? Description of a product to improve conversion rates?)
Give links to examples, documents with more information, link to site where text is published etc.

You may highlight part of text with bold or underline, or structure instructions with bullet point lists for better understanding.

Take a look at our ready-made instruction examples you can use.
Read general guidelines for writing good instructions.

Content template

Select the structure for the content article. You can select one of the templates available in the library, or create your own.
The template determines the layout of the finalised text. You have full control over the structure – the writer is not able to change it.

You can decide:
The amount of sub-headings and paragraphs in the article
The word count of each paragraph
Placement of keywords and links within the structure

What are content templates
How to build my own content template

Voluntary fields


Tone of voice
Tell the writer what kind of tone they should use in the text; it will determine HOW the writer should convey the information. For example, if the request is for a personal blog, you might want to instruct the writer to write in 1st person.

Other tone of voice examples:

Informal or formal
Objective or subjective
Selling/engaging or neutral
Positive, negative or neutral

Check out more tone of voice examples.

Source URL
If you already have a source of information or a site you want to direct the writer’s attention, insert the URL here.

Site it will be published on
Insert he link of the page where your text will be published; it will be useful for the writer to have access to this, so they can mimic the existing style and tone.

Focus keyword
Insert the focus keyword or phrase for the content article. There can be only one focus keyword per content article, and the keyword should not include any special characters.

Sub keywords
Insert the sub keywords for the content article. You can type in all the sub keywords one by one, or use the "Paste many" option to paste multiple keywords at once.

You can select "Exact" or "Near" match for each keyword. When a near match is selected, a writer can add one additional word between the words you have inserted. For example, a near match for a keyword “best dog breeds” could be “best hunting dog breeds”.

Add external or internal links which writer needs to insert to the text. Click "Add link" and insert the URL and anchor text for the link. If you want multiple links to the text, repeat the same as many times as needed.

Remember that writer is not able to change the URLs or anchor texts you have provided, so don't add an anchor text like "best dog breeds (translate this to German)".

Automated publishing

If you have connected your CMS with our system and want to send finalised content directly to your website, you can choose the publishing endpoint.

Internal ID
Type a reference ID you can use to reach your content.

Select platform for site

WordPress URL: the URL of the website (root domain) where content will be published
Type: select post or page
Status: select whether the content should be sent to your WordPress as a draft, or if it should be published directly
WordPress category: Type under which categories the content should be published. List all the categories separated with a comma (,). For example: dogs, dog breeds. If you write categories which don’t exist in your WordPress yet, they will be created automatically.
Publish date: Select the publication date for the content.

Site URL: the URL of the website (root domain) where content will be published
Type: select post or page
Publish date: Select the publication date for the content.

Site URL: the URL of the website (root domain) where content will be published

You can add a new content article by clicking "Add one more article", copy the one you just created by clicking the copy icon on the top right corner of the brief, or use our bulk ordering feature to add many articles at once.

Read more details about adding many articles at once with the bulk ordering feature.

When your brief for the request is ready, click "Confirm order" to move on to the payment

Select the topic of the order from the available list (optional), and the quality level for your order.

Check out more detailed information about the quality levels

Go through the order summary to make sure everything looks correct, and click "Confirm & Pay" when you are ready to send your request.

If you have enough credits in your account, the system will deduct the credits from your account balance without asking you to make a payment.
If you do not have enough credits on your balance, choose your preferred payment method (Balance, Credit card or PayPal) and click the green “Confirm Order & Pay” button.
If you choose Balance, a window will pop up, and inform you that you do not have enough credits on your balance and you can go to the Billing section for it. Don’t worry, your current order is saved and you can finish it after you top up the balance.

Then you’re all set! After you have placed your order, you will be redirected to a confirmation screen where you can see your Order ID, and you will receive a confirmation email.

You can track the status of all your orders on your Dashboard.

Updated on: 16/10/2020

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